VPN.AC is a smaller VPN provider that manages to bring a solid foundation to the table for interested VPN users.
SaferVPN is a VPN built to be pretty. It's user-friendly and workable, even if it might fall short with mediocre speeds and slow servers.
Astrill VPN is a spacey VPN with some good core features and a troublesome signup process.
Cartoony, user-friendly, and affordable, TunnelBear is the perfect VPN for the entry-level VPN user.
CactusVPN is an older VPN that differentiates itself from the pack with a solid Windows application, a great website, and good encryption.
MullVad VPN is an older VPN with a great no logging policy and affordable pricing.
BTGuard VPN is more old school than most VPNs, and its services suffer for it.